Industry News Search:
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Friday, July 30 |
DMNews
I had lunch with Frank O'Brien, founder of two-year old agency Conversation, yesterday and we got talking about digital out of home. The channel seems to have taken off lately, and he indicated that it has evolved in the short time it's been on marketers' radar.
Friday, July 30 |
DMNews
Procter & Gamble began a coupon-insert program in specially marked products this month.
Friday, July 30 |
DMNews
Fascinating article in Businessweek today about the "new abnormal" American consumer's purchasing behavior.
Friday, July 30 |
DMNews
Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.
Friday, July 30 |
DMNews
RMI Direct Marketing has released the Exclusively Weddings Package Insert Program to market.
Friday, July 30 |
DMNews
The Direct Marketing Association's E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing.
Thursday, July 29 |
HP News Releases
The HP board of directors has declared a regular cash dividend of 8 cents per share on the company’s common stock.
Thursday, July 29 |
DMNews
Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.
Thursday, July 29 |
The-DMA.org Press
The Direct Marketing Association's (DMA) Email Experience Council (EEC) today announced the launch of a YouTube channel created to help marketers better understand and access the benefits of the email channel. Videos clips on the EEC channel feature insights from well-known email industry experts and allow visitors to review, link to, and syndicate relevant content. Initial episodes address subjects such as subject line best practices, email for branding purposes, and email marketing analytics.
Thursday, July 29 |
HP News Releases
HP today announced a second season of computer use by design contestants of Lifetime Television’s hit show “Project Runway.”
Thursday, July 29 |
OutputLinks HVTO News
Wednesday, July 28 |
DMNews
Eco Friendly Consumers - Hybrid Intenders - Infinite Media - This file contains consumers that are dedicated to spending their money on products that have a low impact on our earth.
Wednesday, July 28 |
DMNews
In and Out of Bankruptcy - Focus USA - This file contains individuals that have either declared bankruptcy or they have had a judgment against them that has been discharged or dismissed.
Wednesday, July 28 |
DMNews
Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.
Wednesday, July 28 |
DMNews
ETargetMedia releases Prospective Auto Buyers file to market
Wednesday, July 28 |
OutputLinks HVTO News
Wednesday, July 28 |
OutputLinks HVTO News
Wednesday, July 28 |
DMNews
The New York Giants football franchise has opened a revamped online store. Sports e-commerce service provider TeamFanShop is managing the site's e-commerce capabilities and customer service as well as marketing the portal, located at shop.giants.com.
Wednesday, July 28 |
DMNews
Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data.
Wednesday, July 28 |
DMNews
Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer.
Wednesday, July 28 |
HP News Releases
HP today announced that Purdue University is using the container-based HP Performance-optimized Data Center (POD) to expand and speed its ability to deliver research projects.
Wednesday, July 28 |
HP News Releases
HP today announced it has committed technology equipment and support to the nonprofit organization Disabled American Veterans (DAV) and its fleet of Mobile Service Offices (MSOs) that operate on the front line of benefit outreach efforts for veterans.
Wednesday, July 28 |
DMNews
All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.
Wednesday, July 28 |
OutputLinks HVTO News
Wednesday, July 28 |
OutputLinks HVTO News
Tuesday, July 27 |
DMNews
StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.
Tuesday, July 27 |
DMNews
The US Postal Service may have lost money on its 2009 'Summer Sale' initiative, according to a report from the organization's own Office of Inspector General (OIG). The USPS is currently conducting its 2010 version of the Standard Mail Volume Incentive Program.
Tuesday, July 27 |
DMNews
Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.
Tuesday, July 27 |
DMNews
Rickard List Marketing releases E-financial Life Insurance Inquirers list to market
Tuesday, July 27 |
DMNews
Is Foursquare the mobile marketing flavor of the month or a future tried-and-true direct marketing and promotional platform? Forrester Research took a cautious look at it, and similar services, in its July 27 report on location-based social networks.
Tuesday, July 27 |
OutputLinks HVTO News
Tuesday, July 27 |
HP News Releases
HP today introduced a new way for clients to cut capital investment requirements for the design and build of data centers in half while significantly decreasing their carbon footprint.
Tuesday, July 27 |
HP Press Kits
HP has introduced a new way for clients to cut capital investment requirements for the design and build of data centers in half while significantly decreasing their carbon footprint.
Tuesday, July 27 |
OutputLinks HVTO News
Tuesday, July 27 |
OutputLinks HVTO News
Tuesday, July 27 |
OutputLinks HVTO News
Tuesday, July 27 |
DMNews
The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.
Tuesday, July 27 |
DMNews
Junk mail is good mail that went to the wrong person.
Monday, July 26 |
DMNews
The marketing implications and opportunities presented by social media are dominating the marketing conversation right now, but marketers continue to struggle with ways to deploy social media, maintain a presence in social networking circles, integrate social advertising with other media channels and monetize those efforts.
Monday, July 26 |
DMNews
Industry groups the Direct Marketing Association and the Affordable Mail Alliance called on the Postal Regulatory Commission July 26 to dismiss the US Postal Service's request to increase postal rates in 2011.
Monday, July 26 |
DMNews
For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.
Monday, July 26 |
The-DMA.org Press
The Direct Marketing Association (DMA) and the DMA Nonprofit Federation (DMANF) today asked the Postal Regulatory Commission (PRC) to dismiss the United States Postal Service's (USPS) request to increase postal rates by ten times the rate permissible by law. The petition was filed by the Affordable Mail Alliance, of which the Direct Marketing Association and the DMA Nonprofit Federation are supporting members. The Affordable Mail Alliance's members are commercial and nonprofit organizations. Commercial mail accounts for 85 percent of the Postal Service's revenues.
Monday, July 26 |
DMNews
Publicis named Drew Meyers managing director of Publicis Modem West, effective August 2. Based in San Francisco, he will report to Dani Nadel, president of Publicis Modem West.
Monday, July 26 |
The-DMA.org Press
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel marketers, today announced it has appointed Lawrence M. Kimmel as its new Chief Executive Officer. Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries. He will begin on Monday, August 2 and be based in DMA's New York headquarters.
Monday, July 26 |
DMNews
Athletic shoe maker Brooks Sports launched its first mobile campaign July 26 to promote its Ghost 3 running shoe. The campaign includes direct mail, interactive barcodes and a sweepstakes.
Monday, July 26 |
DMNews
The Direct Marketing Association named Lawrence Kimmel its next CEO, effective August 2, after a six-month-long search. The former chairman and CEO of Grey Direct Global Network will replace Robert Allen, who has led the industry group on an interim basis since February.
Monday, July 26 |
DMNews
Attorneys are leveraging social networking to attract new clients, including creating websites, blogs and news sites highlighting a practice specialty. While the do-it-yourself strategy is driving results, it is leaving attorneys vulnerable to negative exposure. This illustrates the importance of investing in search and online reputation management (ORM).
Monday, July 26 |
OutputLinks HVTO News
Monday, July 26 |
OutputLinks HVTO News
Sunday, July 25 |
DMNews
Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.
Sunday, July 25 |
DMNews
The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs.
Sunday, July 25 |
DMNews
Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.
Sunday, July 25 |
DMNews
The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.
Friday, July 23 |
DMNews
Direct and digital marketers are facing a mixed job market in coming months, according to agency executives and a direct marketing employment survey.
Friday, July 23 |
DMNews
Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question
Friday, July 23 |
DMNews
T3's chief executive Gay Gaddis speaks about maintaining independence, agency culture and more
Friday, July 23 |
DMNews
American Family Insurance has created its first social game, I-AM-FAM, in an effort to reach its main demographic, who are active users in the gaming space.
Friday, July 23 |
DMNews
Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'
Friday, July 23 |
DMNews
AOL launched a web portal, AOL Advertising Politics, on July 22, targeting politicians interested in online display advertising, beginning with the 2010 election season.
Friday, July 23 |
DMNews
While I was at sister publication, PRWeek, we often chronicled PR agencies continued march into China. Now, The Wall Street Journal's Emily Steel points out in a July 22 piece, that the big holding companies are interested in another marketing discipline in China, online ad buying.
Friday, July 23 |
DMNews
I know mobile tickets have probably been around for a while, but honestly, my first time using one was about six months ago when I hopped a Bolt Bus from New York to Boston.
Thursday, July 22 |
DMNews
Brand development agency Pappas group is helping .CO Internet SAS roll out its integrated campaign to promote the new .co web extension, which went live July 20.
Thursday, July 22 |
DMNews
Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.
Thursday, July 22 |
OutputLinks HVTO News
Thursday, July 22 |
DMNews
Scott Silverman, executive director at Shop.org, is leaving his post August 13 to co-found an e-commerce startup.
Thursday, July 22 |
DMNews
Location-based marketing allows brands to target individual consumers when they're literally in the neighborhood. Our experts discuss whether it's a necessity for marketers
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