Wednesday, March 10 |
HP News Releases
HP today made available HP MediaSmart Expander for TiVo®, a new software application that lets TiVo DVR owners manage video content from an HP MediaSmart Server.
Tuesday, March 09 |
HP News Releases
HP today announced that Courier Corporation, North America’s third-largest book manufacturer, has installed an HP T300 Color Inkjet Web Press to expand its service offerings to include digital printing.
Tuesday, March 09 |
DMNews
Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.
Tuesday, March 09 |
DMNews
Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.
Tuesday, March 09 |
DMNews
Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.
Tuesday, March 09 |
DMNews
24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.
Tuesday, March 09 |
DMNews
Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.
Tuesday, March 09 |
DMNews
Chevron will cut a significant number of jobs this year from its marketing department as part of a restructuring effort.
Tuesday, March 09 |
OutputLinks HVTO News
Tuesday, March 09 |
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Tuesday, March 09 |
DMNews
Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.
Tuesday, March 09 |
OutputLinks HVTO News
Monday, March 08 |
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Monday, March 08 |
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Monday, March 08 |
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Monday, March 08 |
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Monday, March 08 |
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Monday, March 08 |
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Monday, March 08 |
DMNews
What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.
Monday, March 08 |
Canon Press Releases
Canon Software Helps Manage Administrative Processes In Photo Studios from Appointments to Image Processing In One Simple Software Solution.
Monday, March 08 |
Canon Press Releases
Canon U.S.A. features various imaging products, from input to output, at this year's Wedding & Portrait Photographer International (WPPI) Convention at the MGM Grand in Las Vegas.
Monday, March 08 |
HP News Releases
HP announced that Equitable Life of Canada, one of Canada’s largest mutual life insurance companies, is implementing HP Exstream enterprise document automation software to help streamline the design and management of customer communications and improve production efficiencies.
Monday, March 08 |
OutputLinks White Papers
Monday, March 08 |
DMNews
Columbia Sportswear Company launched a mobile commerce site on March 2. The portal, created by e-commerce firm Demandware, is the brand's first foray into mobile.
Monday, March 08 |
DMNews
CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm.
Monday, March 08 |
DMNews
The Rubicon Project, a Web advertising technology company, and mobile ad management platform mOcean Mobile have launched Rubicon's display ad services for mobile devices. Launched March 8, the mobile platform is available through Rubicon's REVV for Publishers advertising service.
Monday, March 08 |
DMNews
Hoover's, a business database company, launched a Web platform with additional corporate data, as well as services for sales and marketing professionals, on March 8.
Monday, March 08 |
Canon Press Releases
The REALiS SX7 Mark II Multimedia LCOS Projector has an impressive 4000 lumens of brightness and a Photo Image Mode to assist users with advanced color management and adjustments for ambient lighting conditions.
Monday, March 08 |
DMNews
Miles Technologies and Chief Contact Officer, LLC is launching a new e-mail marketing Web site tool called ChiefContactOfficer.com.
Monday, March 08 |
OutputLinks HVTO News
Friday, March 05 |
HP News Releases
HP (NYSE: HPQ) today stated that it has revised its previously announced financial results for its first fiscal quarter ended Jan. 31, 2010, following developments in litigation involving Electronic Data Systems Corporation (EDS), a company that HP acquired in August 2008.
Friday, March 05 |
HP News Releases
HP (NYSE: HPQ) today stated that it has revised its previously announced financial results for its first fiscal quarter ended Jan. 31, 2010, following developments in litigation involving Electronic Data Systems Corporation (EDS), a company that HP acquired in August 2008.
Friday, March 05 |
DMNews
WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, saw like-for-like revenues decline 6.2% for 2009 compared to the year before. The holding company's overall like-for-like revenue was down 8.1% for 2009
Friday, March 05 |
DMNews
Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency Orci.
Friday, March 05 |
DMNews
To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.
Friday, March 05 |
DMNews
To address the fast growing emerging mobile marketing space the DMA held its annual Mobile Marketing Day 2010 in New York on March 4th.
Friday, March 05 |
OutputLinks HVTO News
Friday, March 05 |
DMNews
Dr. Knoll Health Products changed list managers from Country Marketing to Macromark on March 5.
Thursday, March 04 |
HP News Releases
HP plans a live audio webcast of its 2010 Annual Meeting of Stockholders to be held in Mountain View, Calif.
Thursday, March 04 |
DMNews
Coldwater Creek ran a net loss of $9.7 million for 2009's fiscal fourth quarter, compared to a net loss of $18.6 million for the same period of 2008. The women's apparel retailer attributed the improved quarter, in part, to an increase in direct marketing revenue.
Thursday, March 04 |
DMNews
The US Postal Service is planning a second "summer sale" that will provide a 30% rebate to eligible mailers on some services. The initiative, which will require Postal Regulatory Commission approval, is planned for July 1 through September 30.
Thursday, March 04 |
HP News Releases
HP announced that the Hewlett-Packard Company Foundation has made a donation of $500,000 for relief and recovery efforts following the earthquake that struck Chile last Saturday.
Thursday, March 04 |
DMNews
T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign, titled "El Llamado del Futbol" — "The Call of Soccer" in English — was designed to engage subscribers and non-subscribers and to grow the company's e-mail and mobile databases.
Thursday, March 04 |
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Thursday, March 04 |
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Thursday, March 04 |
DMNews
Arnold Worldwide has named Nick Dutton managing partner for its global network. Dutton will join Arnold from sister agency Euro RSCG London, where he ran Euro RSCG Luxe, a division catering to worldwide luxury brands.
Thursday, March 04 |
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Thursday, March 04 |
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Thursday, March 04 |
DMNews
On Tuesday night, social media agency Buddy Media threw an event at Hiro Ballroom in Manhattan. The party, which had the tagline "Social Media is No Laughing Matter," featured a great performance by Seth Meyers of SNL fame.
Thursday, March 04 |
DMNews
On Tuesday night, social media agency Buddy Media threw an event at Hiro Ballroom in Manhattan. The party, which had the tagline "Social Media is No Laughing Matter," featured a great performance by Seth Meyers of SNL fame.
Thursday, March 04 |
HP News Releases
HP and world-renowned designer Vivienne Tam today announced availability of the latest in “digital clutch” chic.
Wednesday, March 03 |
DMNews
We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets.
Wednesday, March 03 |
DMNews
Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.
Wednesday, March 03 |
OutputLinks HVTO News
Wednesday, March 03 |
DMNews
Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a four-month review process.
Wednesday, March 03 |
DMNews
Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.
Wednesday, March 03 |
HP News Releases
HP today inaugurated its state-of-the-art customer service and technical support center in Conway.
Wednesday, March 03 |
DMNews
Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and track its effectiveness on the social media site. The platform will debut at the end of this year.
Wednesday, March 03 |
DMNews
Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.
Wednesday, March 03 |
OutputLinks HVTO News
Tuesday, March 02 |
Canon Press Releases
The Canon Group, including Canon Inc., Canon U.S.A., Inc., Canon Latin America, Inc. and Canon Chile S.A., have pledged approximately $168,000 to Chile, following the powerful earthquake that struck the country.
Tuesday, March 02 |
DMNews
Referring to today's average smartphone as a "phone" is a bit of a misnomer. Most of us have a level of computing power at our fingertips that far exceeds what the most powerful PC offered just a decade ago.
Tuesday, March 02 |
DMNews
To maximize effectiveness, mobile messaging and offers must be tightly coordinated across all communications channels, including direct mail, e-mail and social media. In practice, personalization is mandatory, not only to improve response rates, but also to avoid customer fatigue. For technology marketers, mobile presents an opportunity to develop an ever-increasing, positive customer-relationship experience and encourage loyalty.
Tuesday, March 02 |
HP News Releases
HP is ranked No. 1 on Corporate Responsibility Magazine’s (formerly known as CRO Magazine) 11th annual 100 Best Corporate Citizens List.
Tuesday, March 02 |
DMNews
The US Postal Service's 10-year plan to return to profitability focuses on aggressive cost-cutting, increased productivity, new products and legislative reform, including a transition to five-day-per-week delivery. In addition, Postmaster General John Potter said the USPS will seek an exigent price increase that exceeds its inflation-based price cap in 2011.
Tuesday, March 02 |
HP News Releases
HP announced the Commonwealth of Kentucky has implemented HP Exstream as a key component of the agency’s new Comprehensive Tax System.
Tuesday, March 02 |
DMNews
Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.
Tuesday, March 02 |
DMNews
Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.
Tuesday, March 02 |
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Tuesday, March 02 |
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Tuesday, March 02 |
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Tuesday, March 02 |
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Tuesday, March 02 |
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Tuesday, March 02 |
DMNews
The US Postal Service's management is releasing more details about the organization's future business plan. In a video message to USPS employees, Jack Potter, postmaster general, said on March 2 that projected mail totals are "very sobering."
Tuesday, March 02 |
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Tuesday, March 02 |
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Tuesday, March 02 |
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Tuesday, March 02 |
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Monday, March 01 |
DMNews
With on-page optimization, the proper use of keywords is extremely important. However, do not forget off-page factors, because there is something external to your site that has an even greater influence: high-quality back-links.
Monday, March 01 |
DMNews
Omnicom Group unveiled its newest agency, known as Retail 3, this week. Launched February 1, the Troy, MI-based firm offers direct, creative, digital and media capabilities to retail clients. Harold Kobakof, former chief retail officer at BBDO Detroit, is leading the agency.
Monday, March 01 |
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Monday, March 01 |
DMNews
Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.
Monday, March 01 |
DMNews
'The New York Times' began distributing content through 850 digital out-of-home screens in coffee shops, cafes and airport newsstands on March 1. The partnership with RMG Networks, a video entertainment and media company, is targeting five cities: New York, Los Angeles, Chicago, San Francisco and Boston.
Monday, March 01 |
Canon Press Releases
Canon to demonstrate the precision, versatility and benefits of its document scanners and check transports.
Monday, March 01 |
OutputLinks HVTO News
Monday, March 01 |
DMNews
Catalog, magazine and retail insert printer Quad/Graphics will purchase a minority interest in HGI Company, a commercial printer. Financial terms of the deal, announced March 1, were not disclosed.
Monday, March 01 |
HP News Releases
HP Enterprise Services and Apriso® today announced General Motors has selected HP to implement an Apriso solution to expand visibility into and control over battery manufacturing and supply chain operations.
Monday, March 01 |
HP News Releases
The Cloud Security Alliance (CSA) and HP (NYSE: HPQ) today announced new research findings that detail the potential threats surrounding the use of cloud services.
Monday, March 01 |
OutputLinks HVTO News
Monday, March 01 |
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Monday, March 01 |
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Monday, March 01 |
DMNews
The US Postal Service earned a profit of $179 million last December. However, it lost $297 million during the first quarter of its 2010 fiscal year.
Monday, March 01 |
HP News Releases
HP and the College of Healthcare Information Management Executives (CHIME) today announced they are accepting applications for a newly created scholarship that funds continuing education programs for future health care IT leaders.
Monday, March 01 |
HP News Releases
HP today introduced its first multitouch-enabled tablet for business users as well as notebook PCs tailored for both enterprise and small and midsize businesses (SMBs).
Sunday, February 28 |
DMNews
Razorfish's Zell explains how technology and social media have brought CRM to the front of marketers' minds
Sunday, February 28 |
DMNews
During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the Internet. Nielsen Online also said that people who used Facebook while watching the broadcast spent an average of 76 minutes there, and it estimated more than 100,000 messages were Tweeted during the show.
Sunday, February 28 |
DMNews
It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don't know what to look for. Here are four simple steps to take.
Sunday, February 28 |
DMNews
Card-issuing companies now must give consumers 45 days' notice if they change interest rates or most fees or agreement terms, according to the Credit Card Accountability, Responsibility and Disclosure Act.
Sunday, February 28 |
DMNews
With more consumers viewing online video, advertising in the channel is also gaining traction as marketers, publishers and agencies establish standards for it.
Sunday, February 28 |
DMNews
Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.
Sunday, February 28 |
DMNews
For marketers of technology products and services, the mere fact that consumers can receive and respond to the latest mobile ad technology serves as a pre-qualifier. Our experts discuss strategies and tactics
Sunday, February 28 |
DMNews
Database marketing has changed substantially over the past 20 years. In the late 1980s and early 1990s, the industry was primarily driven by statistical modeling and data mining, and advanced statistics was the primary skill.
